recent work

By day, I work in marketing & communications. Find samples from my decade of experience below.

editorial direction

I edit and write Utah Education magazine, providing creative direction to a small team of designers and writers. Since I began my role as PR & communications manager, the College of Education has jumped 26 spots in the U.S. News & World Report rankings.

Utah Education Fall 2024, Utah Education Spring 2025, Utah Education Fall 2025

web content

My writing and editing experience spans beauty, lifestyle, and higher education industries. I write landing page content, articles with optimized SEO, actionable banner ads, and enticing product descriptions.

Long-form articles: Zummo, Laanan
Landing pages: The Pathways Plan, Business, Humanities
Product descriptions: OTBT Shoes, Chocolate + Steel Jewelry, Beekman Skincare

brand Voice: JOURNALISM and blog posts

I helped launch a higher ed chatbot, a local fashion boutique’s blog and e-commerce site, and a national hair salon’s blog. In 2024, I oversaw the redesign of a college website. I ghostwrite on behalf of university and business leaders, adjusting content to fit individual voices and communication goals.

Product-centered: Mother’s Day Gift Guide, COVID-19 Survival Guide, Summer Gift Guide
People-centered: Meet Levi and Andrea, The Heart & Soul Retreat
Academics: AI Has Entered the Classroom, Utah’s ‘Super’ Superintendents
Community: Craft Lake City with Women of the World

email marketing

In addition to delivering seasonal messages and announcements from leadership teams, I have written, reviewed, and improved ongoing email campaigns consisting of 28 emails sent to 23 audiences achieving a click-thru-rate of up to 86 percent.